Digital Disruption: Marketing

Sean Klunder, a Chief Marketing Officer from Chief Outsiders participates in Risk Roundup with Jayshree Pandya to discuss “Digital Disruption: Marketing”.



Massive digital disruption is on its way across nations: its government, industries, organizations and academia (NGIOA). With the help of advances in digital technology , processes and digital infrastructure, digital innovators from individuals to entities across  NGIOA, have begun to come up with innovative, intrepid, inspiring and forward-looking ideas and innovations not only in cyberspace, but also in geospace and space (CGS). The resulting “CGS Disruption” is at a scale and pace no individual or entity across NGIOA is simply prepared for. This is a cause of great concern.

For any entity across NGIOA, everything and everyone today can be characterized as disruptive—or, if they aren’t disruptive yet, it’s only a matter of time before they becomes so. This “Disruption Concern” from across NGIOA –as to who will disrupt and who will be disrupted, where would the disruption come from and when, is today’s predicament for each decision maker across NGIOA.

The digital global age, the rapidly emerging technological super convergence and the move towards “Outcome Economy”, is disrupting each and every entity across NGIOA: its processes, tools and technologies. From the way we do things-bank, shop, learn, manage, finance, govern, socialize and so on everything is vulnerable to Digital Disruption. This on-going digital disruption threat  is forcing everyone across NGIOA to strategize for its very survival and sustainability in what is shaping to be a “Outcome Economy”.

When each entity across NGIOA is facing digital disruption, there is a need to understand the current state of entities, initiatives, products and services in cyberspace-geospace and space (CGS) . In addition, it is also important to understand what is necessary to reach the desired digital state in CGS: in terms of ideas, innovations, investment, approach, organization, tools, technologies, operations, processes and more. This will satisfy the desire to have significant value or outcome out of any product, service, initiative or entity in CGS for each and every entity NGIOA.

As I write this, the forces of “Outcome Economy” and digital disruption are bringing down established governance, business and management models. They are magnifying the significance of digital global age, digital competencies, innovations and inner drive, and thereby take a step forward in initiating the “Outcome Economy” that addresses “customer-centric approach.”

No matter where we look from and where we look at, digital disruption is inevitable. However, what will define disruption is the different forces within and across NGIOA . It is these forces that will determine  the pace of change and will vary by nation: its government, industries, organizations and academia.

So how to disrupt? Or how to respond if your entity, sector or industry is being disrupted?


To watch or listen Sean P Klunder, Partner and Chief Marketing Officer from Chief Outsiders participate in Risk Roundup with Jayshree Pandya to discuss the “Digital Disruption: Marketing” please watch the video or hear the audio podcast. Risk Roundup: video/audio podcasts are available on YouTubeiTunesAndroid, Google PlayStitcher RadioRisk Group, professional social media and Risk Group networks.


About the Guest
Sean Klunder, is the Partner and Chief Marketing Officers at Chief Outsiders. As a CMO and Partner at Chief Outsiders, he works as an interim / contracted marketing leader for B2B companies looking for growth and expansion. He also specializes in companies that are in a turnaround phase.
He also teaches “digital marketing” to MBA students.

About the Host of Risk Roundup
Jayshree Pandya (née Bhatt) is a visionary leader, who is working passionately with imagination, insight and boldness to achieve “Global Peace through Risk Management”. It is her strong belief that collaboration between and across nations: its government, industries, organizations and academia (NGIOA) will be mutually beneficial to all—for not only in the identification and understanding of critical risks facing one nation, but also for managing the interconnected and interdependent risks facing all nations. She calls on nations to build a shared sense of identity and purpose, for how the NGIOA framework is structured will determine the survival and success of nations in the digital global age. She sees the big picture, thinks strategically and works with the power of intentionality and alignment for a higher purpose—for her eyes are not just on the near at hand but on the future of humanity!
At Risk Group, Jayshree is defining the language of risks and currently developing thought leadership, researching needed practices, tools, framework and systems to manage the “strategic and shared risks” facing nations in a “Global Age”. She believes that cyberspace cannot be secured if NGIOA works in silo within and across its geographical boundaries. As cyber-security requires an integrated NGIOA approach with a common language, she has recently launched “cyber-security risk research center” that will merge the boundaries of “geo-security, cyber-security and space-security”.
Previously, she launched and managed “Risk Management Matters”, an online risk journal and one of the first risk publications, publishing “Industry Risk Reports of Biotechnology, Energy, Healthcare, Nanotechnology, and Natural Disasters” over the course of five years. Jayshree’s inaugural book, “The Global Age: NGIOA @ Risk”, was published by Springer in 2012.

About Risk Roundup

“Risk Roundup” is an “integrated strategic security risk dialogue” for nations: its government,  industries, organizations and academia (NGIOA) in cyberspace, geospace and space (CGS).Risk Roundup is released in both audio and video format and is available for subscription at (Risk Group WebsiteiTunesGoogle PlayStitcher RadioAndroid, and Risk Group Professional Social Media).

About Risk Group
Risk Group believes that risk management, security and peace walk together hand in hand. Though security is related to management of threats and peace to the management of conflict, risk management is related to management of security vulnerabilities as well as management of conflict, and it is not possible to conceive any one of the three without the existence of the other two. All three concepts feed into each other. Risk Group believes that the security we build for ourselves is precarious and uncertain until it is secured for everyone across nations. Tradition becomes our security-so if we build a culture of managing risks effectively it will lead us to security and security will lead us to peace!

Copyright Risk Group LLC. All Rights Reserved